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3758faf91a READ MORE . Publisher-by-publisher breakdowns can be found at the end of this article. Research firm eMarketer projects digital video advertising spend will increase 13% to nearly $15 billion by 2019. Any clip can be taken out of context and live forever. And here it is—a new video that shows the McDonald's billboard, and how one couple driving past it apparently reacted. Let Flo Rida Lyrics Inspire You. READ MORE . Yes, Facebook was going to pair brands with top publishers like Vice, Vox Media and The Onion to produce videos for their brands. But while marketers have good reason to be enthusiastic, they also need to be conscious of how a connected world will impact everything from their data-driven decision-making to their relationship with customers—for better or worse. Netflix's most popular original shows have essentially looked to pull adults away from their HBO subscriptions.
THE NEW YORK TIMES // 06.21.15// Cannes Lions Festival Shifts Focus Toward Ad Technology This week, the media and marketing industry will descend on the French Riviera for the annual advertising conference known as theCannes Lions International Festival of Creativity. We asked somemillennials: which app would be the first to go from your phone? READ MORE . But only eight drivers were actually found guilty. READ MORE . Dikeou’s mobile messages are now often textless, replaced by clips of Harry Potter applauding, or excited toddlers opening birthday presents. FAST COMPANY // 08.18.15// Here's Why Snapchat And Twitter Are Barreling Toward A Social Media Collision The enemy of Facebook's enemy is not a friend but maybe an even bigger rival. READ MORE . But what if Tarantino and Rodriguez had recruited filmmakers to take on some of the adjacent genres of schlocky racing movies? It would look a lot like the four-minute clip, The Second Sound Barrier, which is quietly an ad for a high-end cologne, though you wouldn't know from the looks of it. Brands like Disney have worked with tech firms like Disney-backed Imperson to create chat bots on Facebook's Messenger service so people can have conversations with computerized versions of characters like ABC's "The Muppets" star Miss Piggy without needing to staff an actual human on the other side of the conversation.